Here is our latest addition to the responsibly sourced Deutsche Telekom brand apparel we have been developing for the last 4 years. The mineral sweatshirt for LOVE MAGENTA is made from 100% organic cotton and dyed with natural pigments derived from minerals. These pigments, extracted from rocks, are non-toxic and use less water and energy than other dyes. The sweatshirt is made with 50% renewable energy at our factory in Portugal where workers get paid fairly. We believe that keeping the supply chain as short as possible as well as producing high quality garments plays an important role in producing ethically and responsibly. Our factory Cunha & Ribeiro is a family-run business, which gives us complete visibility into production processes. We know who makes our garments as we will have met them on our last visit.
Thank you to the #LoveMagenta team, especially Christine Zobel but also Alexander Engelhardt and Frank Hübeler for supporting us on this journey and being open to trying new things whether it is upcycling old garments into new products or sweatshirts dyed with minerals. We’re looking forward to pushing more boundaries in 2024!
